CX is the new product

Customer experience lately became the most precious product any organization can offer its customer base. In this article, we want to elaborate on this statement and put it into perspective through a real-life scenario. What better demonstrates this than something everyone knows and experiences on a daily basis, aka.: recruiting. More specifically, recruiting massive amounts of people in a highly fluctuating line of work. 

Managing fluctuation

In recent years fluctuation created a situation where organizations had to step up their game tenfold in finding the right people in an extremely short amount of time and do this all by utilizing manual labor mainly. To be honest, what we see is that there is an extremely high demand for hiring, yet professionals can't keep up with the exponentially increasing amount of interviews, administration, and workloads. In short, doing all this via conventional means is simply impossible.

Let's put things into perspective

As promised, I want to showcase a real-life scenario where all I said prior is relevant. So here it is. Take a look at the largest retail, fast food, or manufacturing industries on the globe, with hundreds or even thousands of locations around the world. All are constantly searching for new hires to boost their numbers as, on average, every position needs to be filled again in a year or two while, simultaneously, new positions pop up on a daily basis.

A quick summary

At this point, let us summarize what we have touched on so far and how to move forward. We have seen that there are way too many positions in certain industries to be filled via conventional means, and this number only grows year after year. The question is how to address this.

Customer Experience Portals

In the beginning, I mentioned that CX is the new product, and here is why. In order to fulfill the ever-growing market demand for new hires, a solution needs to be in place that eliminates all the administrative burdens from the HR teams and meanwhile acts as a self-service portal for everyone interested in a particular position. The key is that both sides use the same tool for different reasons, and the experience is specifically tailored to their needs. 

For HR professionals

It is a win-win, really. HR professionals can use automated systems to publish new positions on various social platforms with a single click. Receive unified and pre-evaluated job applications thanks to templates. Have the system automatically decide or even notify the applicants. Or even have the whole process happen on its own, needing human interaction only if necessary.

For Job seekers

On the other side, applicants also receive rapid and efficient treatment. They can apply for jobs instantly. After submitting, they can receive instant feedback on whether they are eligible for the job. Much better than waiting weeks on end to find out if they can start working or not. If they can't get on position, the system automatically recommends other alternatives that fit their profile and expertise. So they can still find the job of their liking.

All in all

With the demands for new employees getting higher and higher each passing day, HR experts should gain the aid of a platform that eliminates all the hardships they currently struggle with. Meanwhile, job seekers should receive an experience that fosters better and faster engagements in rapid succession. For that, the ultimate solution lies in CX portals.

For more

If you are interested in our approach to a highly scalable mass recruitment platform, feel free to reach out to us at www.mndwrk.com.